We are a collective of mountain bikers brought together by one shared goal: to race, ride and create.

We are passionate about mountain biking in all its forms — from racing at the highest level and pushing ourselves on the world’s best trails, to discovering new places, meeting like-minded riders and capturing the experiences along the way.

Our ambition is simple: travel the world doing what we love, and create content that people want to watch, share and be part of.

But this isn’t just about us.

We want to build a platform that delivers genuine value to the brands and partners who share our passion. By combining riding, racing, travel, storytelling and engaging social content, we give brands an authentic way to connect with an audience that lives and breathes mountain biking.

From bikes and components to clothing, nutrition, travel, destinations and lifestyle, we want to work with partners who want to be part of the journey — not simply place a logo on it.

We race. We ride. We explore. We create.

And wherever the trails take us, we’ll bring our partners along for the ride.